Office of Public Relations
The Office of Public Relations at 抖阴福利导航 amplifies 抖阴福利导航鈥檚 story by creating engaging content for diverse audiences across multiple platforms. Through media relations, strategic communications and collaborations with local and national outlets, the team enhances 抖阴福利导航鈥檚 visibility, supports key initiatives and promotes the value of community colleges through Op-Eds, advertorials, and college-wide communications.
Awards
In 2026, the 抖阴福利导航 Public Relations Team won a national for its communication campaign centered on the 2025 commencement ceremony. In addition, 抖阴福利导航 PR took home four regional awards (one Gold, two Silvers and one Bronze) at the NCMPR District 7 Conference in 2025. The team won for its work on promoting commencement, Black History Month, Bob the Dog’s visits to the college’s Veterans Resource Centers and 抖阴福利导航’s mobile welding initiative.
The PR Team
Analytics
Most viewed features from pcc.edu published in the past quarter (July 1- September 30).
抖阴福利导航 Named Top Study Abroad Institution
抖阴福利导航 has been recognized by the U.S. Department of State as a 25-year top producer of Gilman Scholars among associate鈥檚 colleges. The honor highlights 抖阴福利导航鈥檚 commitment to making study abroad accessible to students with financial need. In 2026, nine 抖阴福利导航 students received scholarships ranging from $2,000 to $3,000.
For 抖阴福利导航 President Legin’s Legacy is Personal听
Legin Commons, a 124-unit affordable housing community beside 抖阴福利导航鈥檚 Southeast Campus, honors the former Legin Restaurant, a beloved gathering place for Asian American and immigrant communities. Developed through regional partnerships, the project provides affordable homes for families and students while continuing the site鈥檚 legacy of connection and opportunity.
The Stars Align for Jim Todd and His Students听
Watching Apollo 11鈥檚 moon landing as a child sparked Jim Todd鈥檚 lifelong passion for astronomy. Today, the 抖阴福利导航 instructor and OMSI space science education director shares that wonder with students and the public. Inspired by missions like Artemis II, he encourages future generations to keep exploring the universe.
Featured Campaigns
This academic year, professionals in the Office of Public Relations will complete hundreds of projects in support of college initiatives and priorities. Part of the team鈥檚 work includes overseeing communications campaigns that highlight important work at 抖阴福利导航.听
“Getting To Know 抖阴福利导航 Again!” (2026-27)
This campaign aims to build 抖阴福利导航鈥檚 reputation through storytelling, earned media and paid advertorials. It will focus on the programs, pathways and people who excel at supporting students and providing career and academic opportunities.听
Music Excellence (2025-26)
抖阴福利导航 has a renowned Music Program that spans two comprehensive campuses — Rock Creek and Sylvania. The campaign is highlighting the excellent faculty, performance opportunities, events and classes that the program provides to students to fulfill transfer credits to four-year universities.
First-Year Experience (2025-26)
The PR Team is showcasing how 抖阴福利导航 is providing support and a sense of belonging to students in their first year at 抖阴福利导航 through the First-Year Experience initiative. The campaign spotlights current and past students as well as core staff who are creating a welcoming and resourceful first year for new students.
Media Relations
抖阴福利导航’s Office of Public Relations is in charge of coordinating all official media outreach for the college. The team serves as the point of contact for all members of the media as well as any 抖阴福利导航 employees wishing to promote their accomplishments, special projects or programs.
Media Training —
Department Media Relations Policy
Resources for Media
Data Notes
Data for this page is managed by the Public Relations Team with assistance from marketing and Web Team. Definitions are common across the public relations and analytics community. Questions about this data? Contact jghill@pcc.edu
News and Storytelling
Three primary content vehicles are used by the Office of Public Relations for storytelling and news publishing on the pcc.edu domain.
- 抖阴福利导航 News 鈥� We deliver timely, trustworthy news to connect you to the impact that 抖阴福利导航 has on your life, your community and your world. 抖阴福利导航 News offers exclusive coverage of developments on and around our campuses, programs or initiatives, local and regional issues, and honors and accomplishments. Includes content published at /news/.
- Featured Stories 鈥� Stories reflect the strengths and vitality of 抖阴福利导航. This content emphasizes student success, faculty excellence and other aspects of the 抖阴福利导航 Panther experience that appeal to future students and other key audiences. For all of our features and posts, we use WordPress.
- Panther Pride 鈥� Published four times a year in partnership with the 抖阴福利导航 Foundation, the Panther Pride e-Newsletter helps you stay up to date on college news, events, people, fundraising opportunities, and more. To sign up visit, /foundation/what-we-do/alumni/panther-pride-newsletter/
Media Placements
抖阴福利导航 uses to track media placements across news sites and social media. Media placements include online newspaper outlets, television and radio.
- Media placement 鈥� An article, as defined by the Meltwater platform: a piece of published content that contains a headline, content and a publish date.
- National distribution outlets 鈥� News outlets that have a national, rather than local distribution. For our purposes, national distribution outlets are limited to those based in the United States and do not include international outlets.
Web Traffic
抖阴福利导航 uses Google Analytics to track web traffic and behaviors across the pcc.edu domain.
- User – An individual person browsing your website (technically, a unique browser cookie). Each user can visit your website multiple times, for example, 1 user could create 3 sessions on your website, with each session containing multiple pageviews.
- Unique Pageviews 鈥� Counts a page once even if it was viewed multiple times within a single session. For example, if someone landed on your homepage, then viewed the 鈥榓bout us鈥� page and then navigated back to your homepage, the homepage would have 1 unique pageview (even though the page was viewed twice during the session).
- Devices & Platform 鈥� This refers to what kind of device a user was on when accessing our content. We also track how they got to the story, such as via social media, website or other.

